BeyondAbout is a place for new designers to tell the story surrounding the creation of their brand.  Each discussion helps shed a little more light on the idea, the journey and most importantly the people behind some of the newest, freshest and most creative brands to hit the scene.  We use an interview format to learn more about each owner and the trials and tribulations that lead up to the launch of their line.  We hope you enjoy hearing each discussion as much as we did having them.